Ryan Garton Media NEA Year 2

Magazine Cover Analysis 3: The New Statesman primary target audience are those of a middle/upper class, generally aged from 35-54 and are at the peak of their profession. The target audience are also left leaning voters. They also have a left-wing bias. The same masthead for the New Statesman is used for all their magazines. By doing this they are producing a brand identity which instantly recognised by the target audience. This is important as it allows the target audience to instantly know the magazine is about current affairs and they have a great interest on the subject. Throughout the cover the most dominant colours used are red, white and black. The colours red and white used together connotes the English flag. This is reinforced by the mask Boris is wearing which features the England flag. The colours also represent the NHS as these two colours are used commonly in the healthcare industry. This relates to the idea that the healthcare services are being overwhelmed and has...

Magazine Cover Analysis 2: The Week magazine is a well-known current affairs magazine. The target audience are 35-54-year olds, who are the peak of their profession and earning power and are left leaning. The demographic is split 50/50 between males and females. The masthead is in a bold white font with a red background. This masthead is used on all the magazine covers by The Week. This creates and maintains a brand identity for the magazine and means that the audience will instantly recognise the magazine and instantly comprehend that it is regarding current affairs. The colour scheme consists of predominantly white, green and red. The colour green connotes the earth and environment and subtly implies instantly that the magazine regards current affairs. This appeals to the target audience due to them being interested in the news and current affairs. Red is used to add a background to the masthead to reinforce the brand identity, whilst the colour white is used to contribute to the n...

Magazine cover analysis 1: The Private Eye is a well-known company which produces magazines relating to current affairs within the world. The magazines primary target audience is generally socially aware, educated, middle aged people who are left-wing voters. Whereas their secondary target audience are socially aware, educated young adults, aged 18-28, this age group consists of roughly 20% of the Private Eye’s readers. The masthead on the cover is placed at the top of the page with a recognisable, bold font. This font and placement of the masthead is used on all the Private Eye covers. This helps to establish and maintain a recognisable brand identity within the market. The magazine uses a colour scheme which predominantly consists of yellow and red. The colour red connotes danger and using this colour around the images of members of parliament suggests that the government are a danger to society. This reinforces the idea that the Private Eye targets the left-wing voters, due to th...