Website Analysis 2 (including social media figures)

Website analysis 2, The Private Eye: The Private Eye website uses the same masthead on the magazine, and places it at the top of the website. The fonts used on the subheadings, headings and general text are also the same or very similar on the website compared to the magazine cover. By using similar codes and conventions throughout various media platforms a strong brand identity is created and the product is easily recognisable to the consumers. Placed at the top right of the website there are links to various social media platforms such as Instagram, Twitter and YouTube. This gives the audience a further insight into their product, and they can find other products from The Private Eye. This is an example of cross media synergy as they are advertising other sources of media to their target audience. There is also a link to their podcast which is a discussion on current affairs and will apply to the target audience. On the homepage of the website there are headings, which when clicked will take the reader to the desired page. The headings consist of ‘Current Issue’ ‘Shop’ ‘Books’ and more. This helps create a clear and accessible layout for the readers of The Private Eye. Also, the use of these headings directs the readers and target audience to other products of theirs or recommend other current affairs books etc to the target audience. Therefore, the reader can use this to further find products which appeal to them. In various places on the webpage there are calls to action to subscribe or for viewers to renew and gift as subscription. Gifts are very relevant due to the time of year nearing to Christmas as the subscription can be gifted to friends. This call to action will encourage users to gift the subscription. At the top of the page a heading states “Subscribe here, delivery straight to your door”. This suggests the consumer will be able to receive the product with no hassle and will encourage the target audience to purchase the product. The main image used is an image of Trump denying the fact that he has lost the election. This is mocking Trump in a comical way and will appeal to the target audience due to them mostly being against Trump. It also highlights the idea that The Private Eye are a comical magazine and make light of situations like these. In conclusion The Private Eye’s website contains codes and conventions which create a strong brand identity for the company. Also, the use of cross-media synergy is used to help them grow. The Private Eye social media figures: Instagram: 53,500 followers Twitter: 465,000 followers Facebook: 236,000 likes YouTube: 3,200 subscribers