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Timed Essay Question 4

Timed Essay Question 4 ‘Long form television dramas lack originality; no matter which country they are made in, they all use intertextuality in the same way.’ How far do you agree with this statement? In this essay I will be discussing to the extent to which post-modernism has influenced long form television dramas, and whether I believe they lack originality. Post-modernism is the idea that nothing is original within this generation, and that every product is a reinvention of previous products. Products are reinvented using intertextuality, which is when a media product uses something from another product and applying it to their own. Stranger things is a long form television drama which represents the sci-fi and horror genre. Throughout the first episode there are many codes/conventions which the audience recognise as being part of this genre. For example; the setting is based in the evening and is very misty and dark, which is reinforced by the low-key lighting used, there is also d...
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Timed Essay Question 1

Question: Explain how the arrival of digitally convergent media platforms has impacted on film producers. Refer to Disney and its 1967 and 2016 versions of The Jungle Book to support your answer. In this essay I will discuss how the arrival of digitally convergent media platforms have impacted film producers, and in the way that this affects processes such as marketing. A digitally convergent media platform is an interactive platform where people can share their thoughts and discuss topics. The film industry was completely different in 1967 in comparison to the sector in modern times. In 1967, the producers did not have the perks from digitally convergent media platforms and social media that we have today. The process of marketing and advertising would have been vastly different. The main ways a Disney film, would be advertised would be through posters/billboards, trailers, newspapers and possibly TV/radio. This still created a lot huge brand identity within the UK, and Disney were st...
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Timed Essay Question 6

Question 6: Evaluate the effectiveness of the following theories in understanding how cultural and historical circumstances can affect audience interpretations of news stories: Hall’s reception theory Bandura’s media effects theory. In this essay; I will be discussing how media effects theory and reception theory (as well as other media theories) affect the views of an audience, and the reasons they may interpret a text in a particular way. Media effects theory is the idea that a reader’s view instantly changes and be influenced by reading a text. This view can be regarding a social group, event or topic which is ongoing within the media. The theory suggests that the text within the media acts as a ‘hypodermic syringe’ which suggests the media is heavily influential on the audience’s views. In some cases, this theory may work, for example in public information videos. Many of these videos are produced to scare people and encourage them to be more cautious. This can be done by showing a...
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