Ryan Garton Media NEA Year 2

Website Analysis 3, The Big Issue: The Big issue is primarily targeted at middle-aged, middle-class, politically aware people who are left-wing voters. This website differs to other current affairs magazines and doesn’t follow the traditional codes and conventions of a current affairs website. The Big Issue is represented in this way due to it being very different to a regular current affairs magazine. The magazine is sold and purchased mainly on the streets, due to the homeless selling the product in the street to its consumers. Therefore, the product has a unique selling point which the target audience buy into, and it isn’t sold in regular newsagents and doesn’t have to compete with other magazines in its genre. Although the magazine features some traditional codes and conventions, The Big Issue still challenges these in some ways. At the bottom of the website there are links to all The Big Issue’s social media pages such as: Instagram, Twitter and Facebook. This is an example of c...

Website analysis 2, The Private Eye: The Private Eye website uses the same masthead on the magazine, and places it at the top of the website. The fonts used on the subheadings, headings and general text are also the same or very similar on the website compared to the magazine cover. By using similar codes and conventions throughout various media platforms a strong brand identity is created and the product is easily recognisable to the consumers. Placed at the top right of the website there are links to various social media platforms such as Instagram, Twitter and YouTube. This gives the audience a further insight into their product, and they can find other products from The Private Eye. This is an example of cross media synergy as they are advertising other sources of media to their target audience. There is also a link to their podcast which is a discussion on current affairs and will apply to the target audience. On the homepage of the website there are headings, which when click...

Webpage Analysis 1, The New Statesman: The New Statesman primary target audience are those of a middle/upper class, generally aged from 35-54 and are at the peak of their profession and are left-leaning voters. The house style is basic yet effective. Also, the colour scheme is minimalistic and features of dominantly white and red. The masthead is also placed at the top of the webpage and is in the same font. This is the same as the magazine covers and reinforces a recognisable brand identity due to the house style being the same throughout all its media products. This is also an example of cross media synergy due to the link between the magazine cover and webpage. Throughout the webpage there are various subheading which divide the layout into individual sections. One subheading is ‘podcasts’ which allows the readers to click on and listen to the New Statesman’s podcast. Within this they talk about political topics and current affairs which are relevant, this will appeal to t...